May 12th, 2010
Client Website Launch – After Midnight Jewelers
After Midnight Jewelers is a jewelry repair and custom jewelry design store located in the University Mall in South Burlington, VT. When Scott Richardson first contacted me about redesigning their website I was shocked to see the one they had in place – a throwback to the early days of the internet with flashy graphics and no attention paid to either the keyword content or usability of the site.
We set out in short order to deliver a new website that allowed After Midnight Jewelers to be found for keywords important to their business by providing individual pages for all the services they provide. As a result the new website is now finding itself starting to rank for some competitive keywords in the local market. Combined with a managed, localized PPC Google AdWords campaign, After Midnight Jewelers is seeing a dramatic increase in exposure of their website and that translates to more foot traffic in the store.
A trusted employee of After Midnight Jewelers attended a recent workshop I gave on Facebook for Small Business and is now actively running their Facebook Page. Congratulations to Scott and the team at After Midnight Jewelers on a great leap forward!