November 6th, 2009
Client Website Launch – Dawn Russell, Studio Jeweler
Sometimes what a client wants is above and beyond the typical, and sometimes that is because the client has a business that is itself above and beyond the ordinary. This is the case with studio jeweler Dawn Russell who creates marvelous pieces of art inspired by nature.
Dawn came to VT Web Properties with a need to get her site built and live in a real hurry. Her online portfolio is an extremely important part of her image as she presents her work to museums, art galleries and shows around the country by pointing them to her website. When she approached VT Web Properties she was already beyond the deadline she had set for her site and frustrated by the lack of progress her previous web developer had made.
Taking the intricate design, VT Web Properties forged ahead with a plan to nail down the portfolio first so her most critical business need was met. After rebuilding the database and administrative functions on the site, we then progressed on each page to complete the project as quickly as possible.
Among the technical challenges presented by the design were custom scrollbars, complex layouts and the need to maintain Analytics on the AJAX-heavy portfolio. We worked together to create a reflection of the inspirations in nature that drive her fabulous jewelry designs and came away with some inspirations of our own.