May 12th, 2010
After Midnight Jewelers is a jewelry repair and custom jewelry design store located in the University Mall in South Burlington, VT. When Scott Richardson first contacted me about redesigning their website I was shocked to see the one they had in place – a throwback to the early days of the internet with flashy graphics and no attention paid to either the keyword content or usability of the site.
We set out in short order to deliver a new website that allowed After Midnight Jewelers to be found for keywords important to their business by providing individual pages for all the services they provide. As a result the new website is now finding itself starting to rank for some competitive keywords in the local market. Combined with a managed, localized PPC Google AdWords campaign, After Midnight Jewelers is seeing a dramatic increase in exposure of their website and that translates to more foot traffic in the store.
A trusted employee of After Midnight Jewelers attended a recent workshop I gave on Facebook for Small Business and is now actively running their Facebook Page. Congratulations to Scott and the team at After Midnight Jewelers on a great leap forward!
No Comments | In: Website Launch | tags: After Midnight Jewelers, jewelry, Website Launch. | #
November 6th, 2009
Sometimes what a client wants is above and beyond the typical, and sometimes that is because the client has a business that is itself above and beyond the ordinary. This is the case with studio jeweler Dawn Russell who creates marvelous pieces of art inspired by nature.
Dawn came to VT Web Properties with a need to get her site built and live in a real hurry. Her online portfolio is an extremely important part of her image as she presents her work to museums, art galleries and shows around the country by pointing them to her website. When she approached VT Web Properties she was already beyond the deadline she had set for her site and frustrated by the lack of progress her previous web developer had made.
Taking the intricate design, VT Web Properties forged ahead with a plan to nail down the portfolio first so her most critical business need was met. After rebuilding the database and administrative functions on the site, we then progressed on each page to complete the project as quickly as possible.
Among the technical challenges presented by the design were custom scrollbars, complex layouts and the need to maintain Analytics on the AJAX-heavy portfolio. We worked together to create a reflection of the inspirations in nature that drive her fabulous jewelry designs and came away with some inspirations of our own.
No Comments | In: Web Design, Website Launch | tags: Dawn Russell, jewelry, Website Launch. | #